Regional Sales Manager


Job Details

Published on 27/03/2024
Job location West Midlands, West Midlands (Region)
Job sector ,
Job type ,
Company Name
Salary £35,000 - £38,000





Regional Sales Manager – Midlands – £35-38K – uncapped commission + car allowance + excellent benefits

Our client is a well-established and trusted supplier of Branded Lighting spares, Lamps and LEDs, due to continued growth and expansion we are looking to recruit a Regional Sales Manager to cover the Midlands area. This position is home-based with travel across the Midlands area.


Key Responsibilities

Existing Customers

  • Drive forward business by building on the current relationships with customers and aiming to increase their average spend per month.
  • Increase contact with the current customer base both by regular telephone contact and face to face appointments.
  • Identify new areas of growth with current customers such as additional product areas etc.
  • Initial aim to increase spend of regular customers by 10%.
  • Contact lapsed customers who have bought previously and re-establish a relationship with them.
  • Increase the number of active customers.


New Customers

  • Undertake on average 8 visits per week to new customers who have never dealt with us previously.
  • Establish a line of communication and build relationships to encourage potential quotes / orders.
  • Identify new business sectors currently under represented.


Essential Skills Required:

  • Computer Skills – Microsoft Word, Excel, and Outlook
  • Excellent Communication, both with customers and suppliers, within face to face meetings, and over email and telephone
  • Ability to work as part of a team
  • Managing of own workload to achieve deadlines, working within a fast paced environment
  • Highly IT literate, especially in Excel
  • A minimum of 3 year experience working in a sales role.
  • A minimum of 2 years in a field sales role.
  • Negotiation prowess.
  • Excellent problem solving and analytical ability.
  • Ability and willingness to work hours as required to complete the task which may include travel and overnight stays at times.


Desirable Skills:

  • Previous knowledge of the lighting industry is advantageous however full training will be provided
  • Knowledge and use of CRM system and Microsoft Dynamics NAV
  • Ability to prioritise heavy workload
  • Ability to lead and motivate the team


Hours – Normally 8.30am – 5pm, Mon – Fri

Keywords – sales manager, regional sales manager, business development, business development manager, lighting, LED, lamp, lamps, LEDS, light, lighting spares, account manager, account management, relationship manager, Microsoft Dynamics NAV, CRM, lighting industry, sales meetings, sales, Midlands